Manda Fine Meats, started in 1947, is an iconic brand that was faced with the challenge of maintaining visibility and relevance in an increasingly competitive market. There was a need to revamp the brand to continue telling their history and longevity while also having a brand that can continue to grow.

I made adjustments to the logo that still held true to their original design as to not to confuse an already loyal fan base. Along with the logo refresh, I expanded and pushed the brand to take on more graphic elements that speak to their history while staying true to them and their audience.